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Regional Alliance to Help Unify Lehigh Valley

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Lehigh Valley Economic Development
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Alex Michaels of Discover Lehigh Valley joined Don Cunningham, left, and Tony Iannelli in announcing a new marketing alliance during a news conference Monday, Feb. 24, 2020, at the Hotel Bethlehem.

The Lehigh Valley Economic Development Forum along with Discover Lehigh Valley and the Greater Lehigh Valley Chamber of Commerce have formed the Lehigh Valley Regional Alliance in hopes to bolster community growth and unify their forces.

The idea behind the alliance is to pool the resources of the three organizations to form one solid image and message the will attract diverse employers, business, and artists to the Valley. The new alliance hopes to encourage diversity and inclusivity to help the Lehigh Valley stand out from other United States small towns.

(Original air-date: 2/27/20)

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