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Remembering Joe Sedelmaier, director of iconic 1970s and '80s TV ads

NPR | By Mallory Yu,
Jeanette Woods
Published May 15, 2026 at 5:22 PM EDT

We remember Joe Sedelmaier, the man behind some of the most iconic TV ads of the 1970s and '80s. The commercials were not splashy, but their characters and catchphrases became part of popular culture.

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Mallory Yu
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Jeanette Woods
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