Campaigns today are collecting information that goes way beyond demographics. Data points as disparate as the catalogs you peruse or the car you drive all make up a picture that campaigns use to find common ground with their candidates — and get you to the voting booth.
Journalist Sasha Issenberg describes this data-driven world in his new book, The Victory Lab. There were two "major innovations" that spurred the modern approach to voter outreach, he tells Weekend Edition guest host Linda Wertheimer.
Originally published on Sun September 16, 2012 9:20 am
Maggie Stiefvater is a young-adult author with a passionate fan base — she describes her subject matter as everything from "homicidal faeries" to "werewolf nookie."
She wrote the best-selling Shiver trilogy and the novel The Scorpio Races. Her most-recent book, The Raven Boys, is the first in a series of four that will follow Blue Sargent, daughter of the Henrietta, Va., town psychic, as she becomes involved with the lives of four students at the local private school who call themselves the Raven Boys.
Harvest season is upon us, but in the U.S.'s northern lakes, it's not just the last tomatoes and first pumpkins. Through the end of this month, canoes will glide into lakes and rivers for the annual gathering of wild rice, kick started with the popular Wild Rice Festival in Roseville, Minn., on Saturday.
The Beverly Hills Hotel as it looked when it opened in 1912. The bleak landscape would eventually be replaced by lush tropical foliage, and after the depression, the white Spanish Mission-style hotel would be painted its now-famous pink.
The Beverly Hills Hotel, a place fondly known as the Pink Palace, has preserved guests' privacy and indulged their every whim for 100 years, and the entire year will be filled with celebrations of its centennial.
There have been parties for the neighbors, parties for the staff, and a celebration this week as the hotel becomes the first historic landmark in the city of Beverly Hills, Calif.
Congress roared into town last week after a five-week break. Lawmakers will be heading back home just as quickly this week. They're expected to complete exactly one big item before pulling the plug on this briefest of sessions: a stopgap spending measure that keeps the government from shutting down during the next six months.
Members of both parties prefer tackling the mountain of unfinished business they leave behind only after the November election.
On-air challenge: Every answer is a familiar phrase in the form of "___ and ___." You'll be given the two missing words, each with a letter removed, and you give the phrases. For example, given "lot and fund," the answer would be "lost and found."
Last week's challenge from listener Erica Avery of Wisconsin: Name a world capital whose letters can be rearranged to spell a popular and much-advertised drug. What's the capital, and what's the drug?